It’s perhaps only befitting that the new Free People store is located in Amsterdam’s “The Nine Streets” district, one known for its eclectic range of patrons and businesses. We are humbled to sit within and amongst this genuine community, which includes a local organic coffee shop, fromagerie, and local brand boutiques.
As is true in all of our endeavors, the FP aesthetic — color and playfulness — is immediately apparent as one slips inside, while taking a cue from those architectural features of the building’s original façade.
A press event Thursday evening preceded the store’s official opening on Friday. The Dutch guests in attendance effortlessly styled our key pieces, pairing vegan leather dresses with button-down shirts and kitten heels, cable knits with cropped flares, floral mini dresses with chunky sneakers, and embroidered dresses with animal print boots. It was exciting to come face-to-face with those familiar with the brand, and even more invigorating to witness those who were learning of us for the first time.
Stop by and say hello, hallo!